Dallas Cowboys Underwear: Buy Yourself a Tommy John. We were thinking of bringing you our second installment of NFL Players in Underwear but we came across this report of the Dallas Cowboys selling Tommy John Underwear and we went like, “Hmmm, isn’t that the underwear that Howard Stern is always talking about on his radio show?”

Sure enough, when we googled to confirm whether we correctly remembered Howard’s favorite underwear brand, we came across this Yahoo article about how the satellite radio host became instrumental in building the brand:

Howard Stern instigated a traffic jam at the Tommy John website and an inventory shortage when he told his listeners that the $30 underwear that doesn’t smash his anatomy has changed his life. (The company’s savvy marketers quickly created a social media contest to give free underwear to customers who tweeted #HowardSternTookMyTJs to @TommyJohn).

Continue reading Dallas Cowboys Underwear: Buy Yourself a Tommy John →