Steve McQueen Tag Heuer Monaco and Other Celebrity Fans. Famewatchers, meet Steve McQueen! He’s the American actor who single-handedly popularized the Tag Heuer Monaco watch. Okay, maybe the credit does not go to him alone but public curiosity and interest in the Tag Heuer Monaco skyrocketed when he wore the watch in his 1971 auto-racing movie, Le Mans.
Hey there, rider!
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