Bjorn Borg Male Underwear Models 2021 Update. More than ten years later, we are updating to note that tennis great was able to build his fashion brand. We are doubtful that he’d pull it off so props to the guy for being one of the few sports stars who were able to build an empire around their name.
In August last year, the brand made its biggest “get” yet when it comes to underwear models when it hired actor Joel Kinnaman to be a face for the label. Here are some of his hunky photos wearing Bjorn Borg underwear:



Aside from the Hollywood actor, here are other hunky guys modeling Bjorn Borg undies. First, Isha Blaaker:

Up next, Jarrod Scott:

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Bjorn Borg Underwear Male Models (24 March 2017). Okay, we think its time to do another post on Bjorn Borg’s underwear. No it’s not Bjorn himself in his underwear (that would be awesome, no?); rather, we’re talking about the tennis champ’s famous underwear line.

Whether you’re a boxers guy or a briefs guy, Bjorn has the right underwear for you. Enjoy.

Want to look at more photos of men in boxers underwear? Or maybe you’d rather check out these men in briefs?
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Sports Underwear for Men: Bjorn Borg Underwear – Briefs and Boxer Shorts (01 August 2010). The world of sports would be way cooler (or hotter) if athletes, like these male models playing tennis, are made to compete in their underwear, no? We’re pretty sure tennis great Bjorn Borg will never run out of design ideas on how to make sports underwear for men.


Tough competition make male athletes see the world as a blur.

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Bjorn Borg Underwear: Male Models in Boxers (15 October 2009). When we first heard about Bjorn Borg launching an underwear and clothing line we went, “Bjorn, Bjorn, we admire you a lot, please don’t dabble in things you don’t know about. You might fail and those silly fashion gatekeepers like Wolfgang Joop might laugh at you.”

That was a few years ago. Well, well, as it turns out it seems like Bjorn is going to have the last laugh as his underwears are reportedly going strong. Good for you, Bjorn. Now what about coming up with tennis shoes like the FiveFingers running shoes? If it becomes a hit, you should give us some cut for giving you the idea :-)
Update: Now, wouldn’t it be cool if the tennis superstar-turned-designer himself played in the tennis courts in his underwear? Here’s a fan-generated image of our Swedish hunk doing just that.

Question: Is that Martina Navratilova in the background? You know, the one crossing her arms?
Bjorn Borg Underwear Male Models posted 15 October 2009. Last updated: April 2, 2021 at 15:10 pm.