Swiss Mens Underwear: Hanro Briefs, Boxers, and Pajamas

Swiss Mens Underwear: Hanro Briefs, Boxers, and Pajamas. Ever heard of Hanro underwear? We haven’t heard of it before either but it is apparently a Swiss clothing company which produces pretty cool underwear for men and women. [Update: Sorry, we had to delete some photos referred to in this post.]

Here’s a Hanro male model in tank top shirts and tighty whitie briefs. The tank top is supposedly made of “long-staple Egyptian Giza cotton in mercerised quality”. It’s 93% mercerised cotton and 7% elastane. By the way, if you know what “mercerised cotton” means, tell us in the comments and help your ignorant bloggers. Hehe.

Here’s the same guy in his boxer shorts underwear made of 100% cotton “from the finest woven cotton with an exquisite matte-sheen finish”.

And here’s Hanro’s pajama sleepwear for men. Both the shirt and the pants is made of 100% mercerised cotton. We hope “mercerized cotton” is not on the same level as “blood diamond”.

swiss mens underwear

Lastly, here’s a Hanro long johns thermal underwear which is made of 70% pure new merino wool and 30% silk. The fibers are “temperature-balancing” and they provide “insulation against the cold and wick effectively in the heat”.

swiss mens underwear thermal underwear

What we love about these Hanro model photos is the absence of over-the-top gimmicky shots. We are referring of course to the tendency of male underwear designers and marketers to create a very big bulge for the man’s package. You know, like these ridiculously enhanced push-up men’s underwear.


Hanro Male Underwear Models
31 October 2011

Okidoki. Here are more Hanro male underwear models from the Swiss label’s Fall and Winter Lookbook. And … we found ourselves a Swiss imaginary boyfriend in the person of the guy below. Hehe.

swiss mens underwear model

Too bad we don’t know the name of these guys. If you do know who they are, please tell us in the comments so we can ID them properly, okay?

Swiss Mens Underwear: Hanro Briefs, Boxers, and Pajamas. Posted 21 July 2010. Updated 31 May 2017.