American Eagle Male Underwear Models: Catching Up Edition. We came across this photo of our favorite carpenter turned male model turned legit actor on his Insta (matthew_noszka) and we went, “Hey, why haven’t we written about American Eagle undies before? Time to do one focusing on the male models wearing the brand, eh?”
And so we decided to this post and discovered a big story back in 2016 about how the American Eagle had a PR gold in its hand only to stupidly turn it into aluminum or whatever is the cheapest metal out there.
This is how it happened: Sometime in 2016, American Eagle released an ad campaign video for Aerieman men’s underwear which features male models with what you’d call regular bodies, i.e., they do not have sculpted bodies like a Greek god with all the right muscles in all the right places. The ad with its message of body positivity, was met with universal praise and acclaim.
However, a few days later, American Eagle issued a press release saying that the Aerieman advert is only 1) an April Fool’s joke, 2) that there will be no Aerieman underwear line, and 3) that they made the video only to announce that they will no longer be photoshopping their regular — i.e., the studly hunks with sculpted bodies — models.
As may be expected, lots of people were rightly dismayed especially because, as it turned out, the non-regular models they used for the Aerieman “campaign” did not know that they were making a joke commercial.
Eventually, the issue died down although, in our book, American Eagle committed an unforced error which should be taught to marketing and advertising students years from now. Haha.
Anyhoo, here are some of still images from the video:
Now, since this post is supposed to be about American Eagle male underwear models, we ain’t gonna end this post without posting photos, no?
Any of you know who the model below is? We’ve tried looking for his name so we’ll ID him properly but have come up short so far.
Meantime, here’s model Treston Francis posing in his boxer briefs courtesy of Physique Buffalo:
Finally, also from Physique Buffalo, here’s Kaeden Fisher looking gorgeous in his AE underwear.
American Eagle Male Underwear Models: Catching Up Edition. Last updated: March 29, 2021 at 7:01 am.