Jenson Button Tag Heuer Carrera 1887 Chronograph Watch

Jenson Button Tag Heuer Carrera 1887 Chronograph Watch. Of course you already know Jenson Button, right? He’s that guy above showing us his Tag Heuer Carrera watch. We’ve been blogging about Jenson for sometime now (when he won the 2009 Australian Grand Prix as well as the 2009 Spanish Grand Prix) but this is the first time we blog about him and his watch.

jenson button tag heuer carrera

Why, you ask, are we blogging about his watch? Because we can, that’s why!

Anyhoo, our Jenson recently visited the Tag Heuer headquarters in Switzerland to see how his Carrera 1887 Chronograph is made. This is how the Tag Heuer website described his visit:

“It is fascinating to witness the similarities between the accuracy and minute detail seen in Formula 1 and the watch making industries; both require such human precision in order to perform outstandingly”.

Strolling through the workshops and hallways of the TAG Heuer headquarters, Jenson Button underlined on many occasions the similarities between the motor racing and the watch manufacturing worlds. “The modernity of the TAG Heuer’s environment, the craftsmanship involved, and the new assembly tools required for building the Calibre 1887 really impressed me; they reminded me of our own factory, the McLaren Technology Centre in the UK and of the unique skills and passion shown in both locations”.

To him, time is more than a commodity, as his career hangs on a fraction of a second. “It makes sense for me to represent TAG Heuer, as it is such a groundbreaking watch brand in terms of time keeping and innovation. I share TAG Heuer’s values of human achievement and hope I can deliver them another World Championship in 2010”.

During his first to this region of Switzerland, Jenson Button also was very touched by the warm welcome he received from the collaborators of the state-of-the-art TAG Heuer facilities located in the UNESCO World Heritage industrial town and hilly countryside of La Chaux-de-Fonds. “The people I met at TAG Heuer were passionate about their brand, its innovative aspects, and they feel proud about their industry, just the way my team at Vodafone McLaren Mercedes is dedicated to producing the best Formula 1 cars in the world”.

Jenson Button Tag Heuer Carrera 1887 Chronograph Watch. Posted in Tag Heuer Watches.