JBS Mens Underwear: Danish Female Models in Men’s Underwear

JBS Mens Underwear: Danish Female Models in Men’s Underwear. Today in controversial advertising (read: creative advertising), we bring you these print ads from a Danish underwear company, JBS, which featured female models wearing men’s underwear? Why, you ask? Because according to the company, “Men do not want to look at naked men.” So instead of hiring male models to wear their undies, they opted to use female models instead.

jbs mens underwear

Maybe they have a good point. But how do you explain the report that David Beckham’s underwear ads for Emporio Armani supposedly increased the company’s underwear sales? Surely, that’s because a lot of men were staring at David’s underwear, no?

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Best Womens Winter Coats: Hugo Boss Edition

Best Womens Winter Coats: Hugo Boss Edition. If you are looking for a Danish supermodel, the name that comes up will be that of Freja Beha Erichsen. Who is she, you ask? Well, as we mentioned, she is a Danish supermodel. Okay, admittedly there are no really supermodels these days but she ranks at the top female models from around the world.

Specifically, models.com puts Freja in number four in their list of the Top 50 Female Models. Here’s what they say about this Danish beauty on why she deserves such a high ranking:

Voila Freja, the instant star who was an Only Girl highlighted for Jil Sander in FW05 as well as the Only Girl for Balenciaga. Five years later Freja still holds her most favored status via that multi-season Chanel campaign run. How impeccable is that?

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