PREVIOUS POSTS ON LIONEL MESSI SPONSORS AND ENDORSEMENT DEALS:

UPDATE: Lionel Messi Audemars Piguet Watch
September 4, 2010

You’ve seen them Lionel Messi underwear, now check out his Audemars Piguet watch. You’ll see more of him wearing this Swiss luxury brand because he just signed up to be its global ambassador.

Lionel on joining the Audemars Piguet family: “It’s a real joy and a great honour for me to join a prestigious family such as that of Audemars Piguet, which I have long admired. This is the start of a beautiful human adventure based on strong shared values and visions”.

As may be expected, Audemars love Lionel back. Otherwise, they’d not be hiring him as brand ambassador, no? Anyhoo, here’s what company CEO Philippe Merk says about their newest ambassador: “Lionel Messi is an exceptional man, the greatest player of his generation. This young and talented athlete not only embodies pure sporting genius, but also the courage and the determination of a man who fights against all odds to pursue his dreams. Above and beyond his intrinsic value, we are welcoming a big-hearted man with valuable human qualities into the Audemars Piguet family.

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Update: 50 adiZero – Lionel Messi’s Football Shoes
January 18, 2011

So what brand of shoes does our Argentine football star wear? Well, he signed a deal with Adidas so you will be seeing a lot of him wearing Adidas f50 adiZero shoes. If that ain’t a pretty cool shoes, then we don’t know what is. But is it cooler than David Villa’s outrageous Leopard print Louboutin shoes? Or how does it compare with David Beckham’s Adidas Rod Laver sneakers?

So, what do you think of Lionel’s Adidas adiZero shoes?