Farmers Underwear Models: Swiss Men in Diego Barberi

Farmers Underwear Models: Swiss Men in Diego Barberi. Want more outdoorsy men dressed in their underwear? Then we’re pretty sure that you’ll be happy that them awesome Swiss farmers are at it again. By “again” we mean they’re posing in their hot men’s underwear for a calendar to raise funds for something. So you should support them by buying their 2010 underwear calendar, okay?

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Anyhoo, here’s our favorite from the bunch: two guys who are not shy in exposing their underpants to all of us. Way to go, Swiss hunks!

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Diego Barberi Swiss Underwear For Men (20 January 2011). Unlike Australia which boasts of various popular underwear brands such as Aussiebum and Cocksox underwear, Switzerland is not exactly known for mens underwear. Diego Barberi is aiming to change all that with its line of Swiss-made and Swiss-designed underwear with a slogan that goes “Swiss Pride For Your Joy”.

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Like all good things in life, the Diego Barberi was apparently conceived during a beer-drinking session in a bar. Here’s how one of the brand’s four founders described how they decided to establish a new underwear line (via underwearnewsbriefs.com): “We are four friends from Switzerland and Germany. While getting a beer at the “Apres Ski” (-> it´s called, when you get a drink at a bar or pub directly after skiing. It´s very common in Switzerland/ Austria/ Germany) in St. Moritz (Switzerland), we met a really crazy guy called ‘Diego Barberi’.”

He adds: “Because we loved him and his name immediately, some more beers later we decided: Wouldn’t it be great to create our own underwear label named ‘Diego Barberi’!? Style, fabric, fitting, quality, comfort… just the way, as we envision a perfect underwear!??? Now, some months later, we really produced our first Diego Barberi – Trunks.”

Interesting way to start a brand, huh?

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If these underwear are made with the same precision and the same attention to detail that the Swiss do with their watches, we won’t be surprised if these Diego Barberi underwear will conquer the world sooner rather than later.



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Who says you can’t go biking in your underwear? Well, not the guys of Diego Barberi.

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Farmers Underwear Models: Swiss Men in Diego Barberi . First posted 5 December 2009. Last updated: April 15, 2020 at 8:13 am.