Move over Dr. Rey, turns out that you’re not the only one making Shapewear for women who’d like to hide their bulge. Shapewear, it turns out, is really really popular. And, despite the economic downturn, shapewear manufacturers are reportedly raking it in.
From a Reuters story:
Bra and panty maker Maidenform Brands Inc. this month reported a quarterly profit nearly doubled from last year which CEO Maurice Reznik put down to innovation — namely shapewear.
Reznik said Maidenform has the largest market share in shapewear and he is optimistic in the continued growth of the category as shoppers globally battle bulging waistlines.
“I’m bullish on shapewear,” said Reznik.
We’ll have our friend Deena try out this shapewear thingie to see how it works out for her.
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