Ian Thorpe Underwear Brand, Armani Ambassador, and Speedo Photos

Ian Thorpe Underwear Brand: What Happened to It? Huh, did you know that Australian swimming great Ian Thorpe launched his own underwear brand back in 2003? Funny how we wrote several posts over the years but never heard of it. We only learned about it — and for the record the brand is called “It” — when we came across this photo of Ian modeling a white boxer briefs on the runway.

Obviously, the brand did not take off because we’ve never heard of It. If we have to guess, a major reason for why it failed is the name itself. Seriously, whoever named Ian’s underwear “It” must never name a brand or label again. It’s so unexciting, and generic, and it simply does not evoke anything at all. No wonder it is dead and gone.

ian thorpe underwear model - runway

You know what they should have called Ian’s underwear brand? They should have named it after his moniker,  Thorpedo. What comes to mind when you hear of Thorpedo Underwear? To us, it induces images of a big phallic torpedo that smoothly and powerfully goes up and down the water. Isn’t that the kind of image that men would like to associate with their underwear?

Moreover, consumers would have easily identified Thorpedo Underwear with the famous swimmer and when you think of him you think of his explosive strokes as be beats his rivals in the swimming pool. You think of how he looks hot AF in his skimpy Speedo swimsuit. You think of the images of of the guy towering above all others as he receives his Olympic medals.

There’s a reason why Bjorn Borg named his clothing label after himself. Consumers want to identify with his greatness. Ugh, the more we think of it, the more we think it’s a crime that Ian’s label was named “It” rather than “Thorpedo”.

Anyhoo, here’s a print advert of the Aussie swimmer modeling “It”.

ian thorpe underwear brand it

The same photo of Ian in his “It” boxer briefs without the text. Want more male celebrity underwear?

ian thorpe underwear boxer briefs model

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Ian Thorpe Armani Brand Ambassador (31 December 2011). Did you know that Ian Thorpe is a celebrity ambassador for the Armani fashion label? No wonder he loves, loves, loves him his Armani suit and wears them to the formal events he attends. Like he attended an Australian Supreme Court hearing in a light baby blue suit which reminds us of the suit Dutch football star Wesley Sneijder wore to his wedding.

ian thorpe armani model

Fast-forward nearly a decade later and we continue to see the Thorpedo (that’s what he’s called, right?) in a Giorgio Armani morning suit when he attended the Wedding of the Century last April aka The Royal Wedding of His Majesty Prince William to Commoner Turned Duchess Kate Middleton. Check out Ian’s nifty royal wedding suit.

ian thorpe armani brand ambassador

Most recently at the Milan Fashion Week 2012, our Ian was all dressed up H2T (that’s head to toe for you non-fans of Tyra Banks) in Armani clothes all from the Giorgio Armani Menswear Collection for Fall/Winter 2011-2012.

ian thorpe armani suit

By the way, Ian is preparing for a comeback so that American upstart Michael Phelps should quiver in fear. Nah. Not really. Want more Armani Fashion? Then go check out these Armani mens leather jackets.

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Ian Thorpe Armani Model: Bonus Underwear and Speedo Photos (2 October 2009). Okay, okay we already wrote a blog post on Ian Thorpe in his blue Speedo but let’s do another post on him again. This time however, the Australian swimming great is in his skimpy black briefs. We can’t figure out the underwear brand he’s wearing in the photo below but we’re guessing its Aussiebum.

ian thorpe underwear briefs in bed

More photos of Ian during his swimming heydays after the jump.

ian thorpe shirtless

ian thorpe speedo jock

Damn, those swimming officials should bring back this kind of Speedo and forever ban those silly and atrocious bodysuits.

Ian Thorpe Underwear Brand, Armani Ambassador, and Speedo Photos. Posted 2 October 2009. Last updated: July 11, 2020 at 5:04 am.