James Hill Gay? Who’s the guy wearing Hugo Boss briefs? His name is James Hill. We’ve not been paying attention to reality shows across the pond so we are now just discovering his gorgeousness. Apparently, he was a participant in last year’s The Apprentice on BBC and somehow earned the title of “hunkiest Apprentice contestant ever”. Pretty cool, eh?Read More →


Hugo Boss BodyWear Male Underwear Models. Who will be Hugo Boss’ Bodywear spokesmodel for 2014? Will Alex Lundqvist, who headlined the recent Bodywear Spring/Summer 2013 ad campaign, continue to be the face of the brand? Or will the Hugo Boss powers-that-be find another dude to model hunk to headline their 2014 campaign? While we are waiting to find out, let’s check out the male models who starred in previous Bodywear ads. First up in our list is the current spokesmodel, Alex Lundqvist seen below looking good in V-neck shirt and a pair of Y-Front briefs underwear. Chris Faroux headlined the Hugo Boss Bodywear campaign inRead More →


Want proof that Hugo Boss leather jackets are cool? Well, what about the fact that two cool celebrities – German artist Bill Kaulitz and English race driver Lewis Hamilton – are wearing the brand? Formula One racer Lewis, the 2008 Formula One World Champion, is wearing a Hugo Boss Black Cyan leather jacket in the pic above. For his part, Bill, known as the lead singer of Tokio Hotel is wearing a Hugo Boss Lambus leather jacket below.Read More →