Celebrities Rolex Datejust Watches: Famous Men Who Wear Datejust. What makes the Rolex Datejust special in the world of Rolex watches? Well, it is special because it is the first wristwatch ever with a date function. Before Rolex designers wisely added the date function to the Datejust, guys back then had to refer to a calendar if they want to check their dates.
The Datejust is also special because the watch given by the Swiss watch company to thank U.S. President Dwight Eisenhower for helping kick the Nazis out of Europe (and thus saving Switzerland and the rest of the world) is actually a Rolex Datejust (and not a Rolex DayDate/President as is widely believed).