Swedish Mens Underwear: Bjorn Borg For Everyman. If you are wondering how Swedish tennis great Bjorn Borg was able to transform himself into an underwear-mogul (his underwear line is reportedly the top-selling brand in Sweden), these ads should give us a pretty good idea. There is nothing more appealing than featuring male models in their underwear doing stuff that people do in their daily lives.

Who among us who ride subways (or who take public transport) does not identify with these models and go, “Hey, I take the subway too! I want me a Bjorn Borg underwear!”

Anyhoo, we’re going to call these undies the Bjorn Borg Everyman underwear.

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