JBS Men’s Underwear: Danish Girls in Men’s Underwear

December 9th, 2009 | Commercials and Advertisements: Banned, Controversial, Sexy, Danish Female Models, Celebrities, Sexy Girls, Danish Hunks: Best Male Models, Celebs, Athletes, Women Wearing Mens Underwear



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Today in controversial advertising (read: creative advertising), we bring you these print ads from a Danish underwear company, JBS, which featured female models wearing men’s underwear? Why, you ask? Because according to the company, “Men do not want to look at naked men.” So instead of hiring male models to wear their undies, they opted to use female models instead.

Maybe they have a good point. But how do you explain the report that David Beckham’s underwear ads for Emporio Armani supposedly increased the company’s underwear sales? Surely, that’s because a lot of men were staring at David’s underwear, no?

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  4. Cristiano Ronaldo: Armani Underwear Model
  5. Shirtless Male Models: Josh Hartnett for Emporio Armani




1 comment so far ↓

#1 kellyjoybrown on 12.20.09 at 9:54 pm

i love the women in men wear something very different… im a up coming model that love to wear men urban wear..

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