Bjorn Borg Underwear: Male Models in Boxers

When we first heard about Bjorn Borg launching an underwear and clothing line we went, “Bjorn, Bjorn, we admire you a lot, please don’t dabble in things you don’t know about. You might fail and those silly fashion gatekeepers like Wolfgang Joop might laugh at you.”

That was a few years ago. Well, well, as it turns out it seems like Bjorn is going to have the last laugh as his underwears are reportedly going strong. Good for you, Bjorn. Now what about coming up with tennis shoes like the FiveFingers running shoes? If it becomes a hit, you should give us some cut for giving you the idea :-)

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3. Bjorn Borg Underwear: Male Models in Boxers and Briefs
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