We human beings really are an unsatisfied lot, aren’t we? Big girls want to go small. Small girls want to go big. Guys with small dicks want to have big ones. White guys want to go dark. Dark guys want to go whiter. And the grass is always greener at the other side of the fence.
Here’s a CNN report about a very recent controversy unleashed by a skin whitening commercial targeted for men.
Cosmetic advertisements in Asia are targeting men with blunt campaigns aimed at skin color that one lawmaker labels racist.
In one TV commercial, two men, one with dark skin, the other with light skin; stand on a balcony overlooking a neighborhood. The dark skin guy turns to his friend and says in Hindi, “I am unlucky because of my face.” His light skin friend replies, “Not because of your face, because of the color of your face.”
Suddenly the light skin guy throws his friend a cream. It’s a whitening cream.
It is one of several television commercials aimed at men in Pakistan and India. In the end the darker skin actor is shown several shades lighter and he gets the girl he was after. Most of the ads end up that way.
The commercials are sending a not-so-subtle message to men in Asia: Get whiter skin, and you’ll get the girl and the job of your dreams. Or at the very least you’ll be noticed.
We don’t think ads like these are racist but we think they’re crude (and pretty successful) attempts by big bad cosmetic companies to make money from the insecurities of people, insecurities which the cosmetic companies themselves generated. Argh.
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3 comments ↓
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How is saying, “whiter skin is better” not racist…
If I said that out in public anywhere that I can think of someone would get up and deck me out on the floor.
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