Is this TV commercial sexist? The Guardian reports about the controversy surrounding this advert following its release:
The Advertising Standards Authority has received 29 complaints that the £6m ad campaign, which also includes press advertising, is sexist.
The complainants argue that the all-female crew members are being promoted as the main reason for choosing the airline, and that this is insulting to all women, especially those working in the aviation industry.
Virgin is no stranger to accusations of discrimination against flight attendants.
In 2005 a tribunal in Queensland ruled that Virgin Blue, which operates in Australia, had discriminated against eight female flight attendants from rival Ansett, aged 35 to 55, who were not hired “because they weren’t young or attractive enough”.
What do you think? Is the ad sexist or just creative advertising?
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[...] other controversial commercials, check out the following ads: “sexist” Virgin Atlantic ad, the adultery-promoting Ashley Madison ads, and PETA’s veggie [...]
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